Big game. Big personalities. Bigger appetite.

Kingsford wanted to create content that made the most of brand partners Jason Kelce (Super Bowl Champion, party monster, Taylor Swift’s future brother-in-law) and Chris Lilly (world champion pit master, owner of Big Bob Gibson’s).

We needed a creative wrapper for the content, as well as the content itself, so we came up with BBQ&A, a question-and-answer piece of content where Chris shares master grilling tips, and Jason demonstrates his amazing ability to polish off a buffalo wing.

Agency: Current Global
Client: Kingsford Charcoal
Creative Director: Jeff Leaf
Copywriter: Milan Sanghani
Production partner: Anyday