Talking about Alzheimer’s isn’t easy. But talking about symptoms earlier can lead to treating dementia more effectively.

The campaign TAKE ACTION. TALK is rooted in the idea that conversation is crucial tool for addressing fighting Alzheimer’s.

The campaign spanned many types of media, from OOH to Print to online advertising and even social media placements.

Agency: Cramer-Krasselt
Client: Alzheimer’s Association
Creative Director: Gary Doyle
Copywriter: Mitch Reeter
Producer: Brian Cooper
Designer: Justin Dooley
Account Lead: Rich Mules